BLOOMIE
Bloomie is a conceptual skincare brand created for Gen Z, inspired by the bold and playful spirit of the Y2K era. The identity uses bobble and pixel typography to echo early 2000s digital culture, paired with a vibrant palette of vivid pink and lavender blue, supported by black and light grey. These elements create a nostalgic yet fresh aesthetic that feels fun, approachable, and modern. The branding was designed to reflect Gen Z’s love for retro trends with a contemporary twist, resulting in a cohesive identity that stands out in the skincare space.